Friday, February 12, 2010

Are you ready?

I will market your home in ways that many other agents, simply do not do. You will find that your home has more exposure than you ever thought possible. Take a look at this home, how long do you think it will be on the market?


Come and enjoy the privacy and wide open views this custom built, 4BR, 3.5BA Ranch home has to offer. Main level of the home offers a LR w/tall cathedral ceiling, stone fireplace, access to spacious rear deck along with open entry into the huge eat-in kitchen space w/newly added ceramic tile floor, tons of upgraded lighting, Kohler sink & cherry cabinets. DR w/tray ceiling, main floor laundry and PR. MBR suite w/double walk-in closets & full bath w/large bay window, American Standard whirlpool tub & separate glass front shower. Massive daylight walk-out LL features a 4th BR w/private full BA, FR (26x22) w/wet bar & 2nd kit option. This level could be perfect for in-laws, guests space, private office or just bonus living space for the family! Plus additional unfinished space offering a storage room and workshop (25x17) w/outside entry to newly added paver patio. 3 zone propane heat, 2-car garage w/double 7 high doors & the 2.5 acre lot feels like triple that with all the open space around you Welcome Home!

When you are tired of playing around with selling your home, and are ready to actually sell it, contact me! Homes of PA



Thursday, February 11, 2010

It's time to step up to the plate.

If you are trying to sell your home yourself, and are having no luck, then it's obviously time to change strategies. I will take your home, and promote it as if it were my own. I know what it takes to sell your home, I have one of the highest averages in the business.

Just take a look at this home that I had the pleasure of selling recently.


Spacious three bedroom, two and a half bathroom Carriage home in the Charlestown Hunt community! Hardwood floors in the wide open entry foyer lead to the ding room with double chair rail and crown molding, large eat-in Kitchen w/pantry and access to rear deck


When you are ready to take the next step, contact me!
Homes of PA

Wednesday, February 10, 2010

Sometimes a home comes along that just seems to sell itself.

If your home, isn't one of those homes, I can help! When you hire me as your agent, I will promote your home in ways that you have only dreamed of. Just take this home for example!



Best location in the cul-de-sac for this 4BR, 2.5BA Springbrook gem backing to township open space and beautiful walking trails. Brand new driveway leads into this wonderfully updated home featuring living room and dining room with newly added hardwood floors, sun-filled family room addition w/Anderson windows, brand new wall to wall carpet and double French doors to spacious 2-level deck rear deck (main area of deck is 24x17) overlooking large side and back yards.


LET ME HELP YOU!
Homes of PA

Tuesday, February 9, 2010

Yet another home sold!

Is this what you envision when you think of how you would like for your home to be presented? I will sell your home, and even help you find your new home!
Homes Of PA


Prime location for this three bedroom, two and a half bathroom McElroy Contemporary home, located on a quiet cul-de-sac in the heart of Tredyffrin Township. Come take a look at the lush .71 acre wooded views this southern exposure gem has to offer. The wide open floor plan along with the large glass windows and doors offer a ton of natural light to pour into every room.

Monday, February 8, 2010

Just another example

The following is another example of just what I do for my clients When you are ready, I will make your home look and sound simply amazing. I will sell your home for you!
Homes of PA




Wait till you see all the recent work in this move in condition Greystone townhome including: New red oak hardwood floors, all new carpet, new vinyl windows, new roof, five new skylights, new driveway, new kitchen appliances including 5 burner ceran top stove with steam clean technology, Whirlpool dishwasher, kitchen vinyl floor, all switch plates, cable and outlets replaced plus home just painted. The basement is even plumbed for future bathroom. Kitchen has Corian counters and floor to ceiling mirror in the sunny breakfast room with two skylights. Living room features a brick fireplace and dining room has three skylights. Relax in the Jacuzzi tub in the master bathroom. Welcome home.

Friday, February 5, 2010

Should You Rent Out Your Home or Sell It?

FOUR MONTHS AGO, Darleen Burbridge, a 41-year-old hotel office manager from Staten Island, N.Y., was laid off. Now, after fruitlessly pounding the pavement for the past few months, she's decided to relocate to Florida. She figures that Florida offers better job opportunities in the hotel industry, a more affordable standard of living and — let's face it — better weather.

But one question remains: Should she sell her two-family suburban home or rent it out?

"I don't know what's better financially," she says. "Should I sell and take the profit and run? What if I go to Florida, hate it and come back? I won't have a house. I've heard horror stories about people who sell their home when they move, then come back and can't even afford an apartment." In her case, the stakes are high: The home she bought just three years ago for $235,000 is now worth an estimated $425,000. Selling now will lock in her sizeable gains, but could price her out of the market if she returns in a year or two.

Burbridge's situation isn't unique. As many as 5,373 Americans move every day, according to the U.S. Census Bureau. And these days, given the weak labor market, many are moving to find jobs. According to a survey by the career Web site Monster.com, almost half of U.S. job seekers were willing to reallocate for employment.
Of course, in most cases, moving means selling one's home — after all, it's usually a necessary step in affording a new home. But for various reasons some people choose to rent out their homes instead. In some instances, people know that they'll be leaving only for a year or two — perhaps while they pursue a graduate degree or take on a specific project at work. Sometimes the would-be seller simply can't sell at a price deemed acceptable, so he or she chooses to hang on until the market picks up. A more likely scenario these days, however, is that the owner wants to hang on while property values continue to soar. Others just want to keep their old home until they're confident they won't be coming back.

Whatever the reason, it's important to have a healthy grasp of the financial issues at play when weighing this decision. Here's what you need to consider.

The Tax Issues When You Sell

As you probably know, Uncle Sam provides a generous tax break for those who've lived in their home for at least two of the past five years. Married couples who file jointly can earn up to $500,000 in capital gains tax-free, while singles can enjoy $250,000 in tax-free gains.

Good news: Those who are planning on renting out their home for just a year or two will still be eligible for these breaks (provided they've lived in their home for at least two of the past five years). Should they sell more than three years later, however, they forego the tax exemption, meaning their gain would be taxed as a capital gain. (Thanks to the Bush tax cut, long-term capital gains are now taxed at a maximum rate of 15%.) "Once you start renting, the clock starts ticking on these two out of five years," says Robert Weinberg, a certified public accountant (CPA) in Orange County, Calif.

Consequently, for those whose renting plans would turn a tax-free gain into a taxable one, the general advice is to sell. "The rule of thumb is, if you have a large gain on your personal residence, you don't want to rent it out," says Benjamin Tobias, a CPA and president of Tobias Financial Advisors in Fort Lauderdale, Fla. "You never want to take a house that you're not going to have to pay tax on and convert it into rental property and pay tax on the gain. That's insane. It's like taking money and throwing it in the garbage can." One solution to this problem: If you're willing to move back into the house and live there for two years before you sell, you'll requalify for the exemption.

The Tax Issues When You Rent Out

Becoming a landlord also offers some handsome tax perks. While rental income is taxed as ordinary income, your tax bill could easily be eliminated thanks to the numerous deductions on expenses and depreciation. There is, however, one major exception: If you eventually sell the house and qualify for the capital-gains tax exemption discussed earlier, you'll be taxed on the amount you depreciate, which could make renting out your home considerably less attractive.

Let's talk expenses first. You can deduct pretty much any out-of-pocket expenses related to owning and managing the property, Weinberg says. This includes your mortgage interest payments and property taxes (same as if this were your primary residence). It also includes other expenses, including advertising or broker fees, the costs of repairs to the property, maintenance expenses such as cleaning services, utilities and management company fees, the cost of fire and liability insurance, and even travel and local transportation expenses incurred for the maintenance of the property and collection of rent.

Then there's the "phantom deduction" called depreciation. Just divide the fair market value of the property at the time you start renting it out (excluding the cost of land) by its recovery period — which is 27.5 years for residential rental property. Bingo! There's your annual depreciation. For example, if the home is worth $550,000, you divide that by 27.5 and get a $20,000 annual deduction. "The depreciation deduction will cover a lot of the [rental] income you're receiving, so it's a nice tax shelter," says Jeff Callahan, a CPA with Bederson & Co. in West Orange, N.J. "If you have another $10,000 in out-of-pocket expenses, which are also deductible, you can get $30,000 in rent tax-free," he says.
Improvements can't be deducted, but you recover their cost by depreciation. The good news is, you typically depreciate the cost of any appliances, carpeting, furniture or plumbing over only five years, says CPA Weinberg. So if you bought a new $1,000 dishwasher for your rental, you can deduct $200 a year from your rental income for five years. (This is pretty complicated stuff, so be sure to talk with a CPA before you file your 2003 returns.)

Can You Afford to Rent?

For many homeowners, renting out a home is simply not a viable option; they need to sell in order to raise the capital necessary to buy their next home. And owning two homes requires deep cash reserves, says Karl Romero, a certified financial planner (CFP) with LPL Financial Services in Santa Ana, Calif. "What kind of discretionary income do you have to carry the home when you don't have a renter for a while?" he asks. What if a tenant skips one or two months of rent — will you be able to make the mortgage payments anyway? Uncertainties like these could be risky for a moderate-income family, he says.

There's also the risk that a tenant could damage your property or cause problems that lead to an expensive eviction process. Frighteningly, an eviction could cost you anywhere from $2,000 to $5,000 and could last as long as 18 months, during which time the tenant is likely to refuse to pay rent, says Janet Portman, a Berkeley, Calif.-based lawyer with expertise in residential and commercial leasing. So you need to be financially prepared for the worst.

Is the House Likely to Appreciate?

If you expect prices in your area to soar markedly over a three-year time span, you may want to rent it out, says Tobias. But keep in mind that, historically speaking, real estate tends to appreciate at the rate of inflation (roughly 3% annually), so even if property values have risen in your neighborhood during the past few years, that doesn't mean they'll continue to do so.

Look at the house as an investment and think of it as part of your overall portfolio. Ask yourself: Are you diversified enough? If the majority of your net worth would be tied up in your two houses, you need more diversification, and you could be better off selling the house and investing the profit, Tobias says.

Is It a Hot Rental Market or a Hot Sales Market?

Sometimes the market is better for sellers than for landlords, notes Barbara Steinmetz, a CFP and real-estate broker in Burlingame, Calif. Call your local board of realtors or a real-estate agent and have them appraise the house — get the numbers for the rental and the number for the sale, she says. Generally speaking, it will make sense to rent the house out only if it's in a relatively stable market and the income from rent will cover your mortgage and other related expenses.

Do You Ever Plan to Come Back to the Same Area?

If you want to return to the same area years from now, you could be priced out of the market if you sell your house. It would therefore make sense to rent it out.
Strangers in Your Home

For Steinmetz, one of the most important issues is how you feel about the property. If you're very attached to it, then you might "feel like [the tenants] are invading your space," she says. "It's very hard to rent out a home and come back to it to find out someone has trashed it." This may be especially true if you leave your furniture behind. "You have to take off the personal hat and remember this is now a business," she says.

Are You Cut Out to Be a Landlord?

Becoming a landlord isn't for the faint of heart, Steinmetz says. "What happens if a pipe breaks out and you're out of state?" she asks. Being an absentee landlord is impossibly difficult unless you have someone to oversee the property. If you're willing to part with 10% of the monthly rent, you could hire a property-management company to do it. Depending on your agreement, it could take care of everything related to the property — from putting it on the market and screening your tenants to collecting rent, maintaining the property and even taking care of your mortgage.

Should you decide to seek the services of a management company, go through your local chapter of the National Association for Residential Property Managers, which represents managers of single-family homes, or your city's Apartment Owners Association if you own an apartment.

source: www.smartmoney.com

For more information, and tips on selling your home, download your complimentary copy of my book, "EVERYTHING YOU NEED TO KNOW ABOUT SELLING YOUR HOME"

Thursday, February 4, 2010

Getting the House Ready to Sell

Windows and Doors

Check all of your windows to make sure they open and close easily. If not, a spray of WD40 often helps. Make sure there are no cracked or broken windowpanes. If there are, replace them before you begin showing your home.

Do the same things with the doors – make sure they open and close properly, without creaking. If they do, a shot of WD40 on the hinges usually makes the creak go away. Be sure the doorknobs turn easily, and that they are cleaned and polished to look sharp. As buyers go from room to room, someone opens each door and you want to do everything necessary to create a positive impression.

Odor Control

For those who smoke, you might want to minimize smoking indoors while trying to sell your home. Actually, it is best to move smoking outside. You could also purchase an ozone spray that helps to remove odors without creating a masking odor.

Apologies to pet owners, but pets come with odors. You may have become used to them, but they are immediately noticeable to those with more finely tuned olfactory senses.
For those with cats, be sure to empty kitty litter boxes daily and use plenty of baking soda. For dog owners, keep the dog outdoors as much as possible, even those adorable lovable little dogs. You might also try sprinkling carpet freshener on the carpet on a periodic basis.




source: real estate abc


For more information, and tips on selling your home, download your complimentary copy of my book, "EVERYTHING YOU NEED TO KNOW ABOUT SELLING YOUR HOME"

Wednesday, February 3, 2010

When Your Selling Price is too High, Beware!

Meeting With Realtors

So you’ve decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local listing agents who’ve been hanging stuff on your front doorknob for years. Each Realtor comes prepared with a "Competitive Market Analysis" on fancy paper and they each recommend a specific sales price.
Amazingly, a couple of the Realtors have come up with prices that are lower than you expected. Although they back up their recommendations with recent sales data of similar homes, you remain convinced your house is worth more.

When you interview the third agent’s figures, they are much more in line with your own anticipated value, or maybe even higher. Suddenly, you are a happy and excited home seller, already counting the money.

A Sales Practice Called "Buying a Listing"

If you’re like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right?

After all, everyone else does it!

The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

Why do some agents "buy" listings this way?

There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home’s value. On the other hand, there are some agents who engage in this sales practice routinely.

source: real estate abc


When you are ready to deal with an honest Real Estate agent, be sure to contact me!
Homes of Pa

Tuesday, February 2, 2010

Selling a home: 5 wacky ways

Some homeowners and real estate agents are thinking beyond price, condition and location to get buyers in the door and make a sale.

Michael Travis, an agent with Coldwell Banker Residential Brokerage in Portsmouth, N.H., equates it to being noticed among potential daters on a site like Match.com.

"You have to stand out," he says.

Here are five offbeat ways to sell a home, and they might inspire you to think outside the box.

1. Let them sleep over

Some builders and sellers are offering prospective buyers a chance to stay in the home for a night. They're even welcoming folks with bottles of wine and other goodies to make their stay comfortable.

The tactic has been featured on TV, with shows such as HGTV's "Sleep On It," which depicts buyers spending the night in homes and even throwing dinner parties.

"This is a pretty 'out there' concept," says Benita Carswell, principal and broker with Atlanta-based Bo Bridgeport Brokers.

Atlanta buyers Tim and Kimberly Miller were considering a new home but wanted to know if the street in front of it was too noisy. The builders let them bring air mattresses, and the couple set up camp for the night.

The Millers woke up the next morning, satisfied with what they didn’t hear, and put a contract on the new home, which they moved into in December 2008.

"It was really what kind of helped close the deal," Tim Miller says.

Carswell, who was the Millers' agent, says the sleepover gave them "the experience of that home."

"It was like being out in the front porch in the evening and being able to see how the traffic was or the noise level in the neighborhood," she says. "That final thing really confirmed it for them."

On second thought: Set some rules for what potential buyers can do in the house. If they decide to have a party, it could get out of hand and possibly damage the home or furniture, says Dorcas Helfant-Browning, past president of the National Association of Realtors. Also, it's not a risk-free move because the more time a potential buyer stays in a home, the more things they could question or dislike, Carswell says.

2. Hire house sitters

Staging is becoming more common, but some absent owners are taking it to the next level by hiring house sitters. Buyers also get the chance to buy the home fully furnished.

Getting a house sitter is something to consider in areas where there have been many vacancies and where you want buyers to have a sense of the neighborhood and someone occupying the home for security, Helfant-Browning says.

"People want to live in neighborhoods because there are people there," she says. "Not only does it help the property that's being sold, it really is a benefit to the neighborhood."

Professional stager Barb Schwarz, chairwoman of the International Association of Home Staging Professionals and CEO of StagedHomes.com, says having someone live in the home adds another challenge to the staging process. She says another gimmick she heard being used in Florida involved hiring actors to "live" in a community during open houses.

"When the buyer comes in, you want the buyer doing one thing: to mentally move into a space. That's what staging does," says Schwarz, author of "Home Staging: The Winning Way to Sell Your House for More Money." "What we don't want are people in the way. It's about setting the scene and doing it in a way that features the space."

On second thought: Choose the house sitter wisely. You want someone who lives neatly and who will allow buyers into the home whenever they want to visit.

3. Offer incentives, incentives and more incentives

Builders continue to chip away at prices with special deals, some of which have taken $100,000 or more off the price of a home. But individual sellers also should consider price and other incentives that could entice a buyer to take a look.

"You have to attract their attention somehow," Travis says. "You want to create the buzz."

Travis' sellers have offered gas cards when prices skyrocketed or offered to pay for a year's worth of propane for an old house. He's sold condos in which the seller has paid for a years' worth of expensive homeowners fees.

Travis' most unusual sale happened when he advertised a free lakefront house with the purchase of a $405,000 pontoon boat that he says was "beat to hell." Travis says he was having a hard time selling the home, even though it was lakefront on a 300-acre New Hampshire lake, because it was on a cove lot without any beachfront.

When he advertised the house as free with the purchase of the boat, potential buyers came out just to see what was going on. The house eventually was sold, but the boat was turned down.

These and other incentives -- some sellers have offered free vacations and spa trips and boat and car leases for a year -- can get traffic through your door, Travis says.

Sometimes people see the concessions and realize the sellers are willing to work with them. "They realize they have a little more negotiating room," he says.

On second thought: Don't include items, such as lawn or recreational equipment, in the ad for the home. But during negotiations, you might want to throw in the pool table or lawn mower to help seal the deal.

4. Swap lives

Finding strangers with the same housing preferences and the desire to change homes might seem difficult, but it's happening, with some transactions aided by Web sites such as GoSwap.org and OnlineHouseTrading.com.

The chances are slim that you'll find a match of two perfectly equal homes in different locations, says Helfant-Browning, principal broker with Coldwell Banker Professional, Realtors in Virginia Beach, Va. But, she says, the idea often works when one person with a lot of equity in a home wants to move up and the homeowner in the biggest house is willing to downsize.

"It's sound for someone with a large home who may be looking to move down and the move down isn't the home of their dreams, but it might make economic (sense)," she says.

On second thought: This could be the chance for an investment. Some people improve the smaller residence to sell when the market rebounds, or to rent it to generate extra income.

5. Sell to a builder

This is a version of the swapping idea, with the builder willing to buy your residence if you put a contract on one of the builder's new homes.

It's an investment decision on the part of a builder, who must decide how much it will cost the company to renovate and pay the mortgage, Helfant-Browning says.

Sellers shouldn't expect to make a hefty profit with this strategy. The builder typically will take it below the asking price because of the risk involved.

On second thought: If the buyer is "upside down" in the home -- they owe more than the home is worth -- it's more difficult to trade, Helfant-Browning says.

source: www.bankrate.com


For more information, and tips on selling your home, download your complimentary copy of my book,

"EVERYTHING YOU NEED TO KNOW ABOUT SELLING YOUR HOME"


Monday, February 1, 2010

10 'must-do' steps to sell your home this year

If you're selling your home this year, be prepared for a marathon, not a sprint.

In most places, those heady days of putting a property on the market, receiving multiple bids, getting more than you expected, and accepting an offer in just days -- or weeks -- are over.

Now, for most houses in most parts of the country, it's a buyer's market. That means that more houses are for sale, there are longer stretches on the market, and prices have slowed, plateaued or, in some places, decreased.

Sellers "need to be prepared for a sustained effort," says Colby Sambrotto, chief operating officer of ForSaleByOwner.com.

Homes are staying on the market for about four months, according to the most recent national averages from the National Association of Realtors.

1. Recognize every market is different. Your state, town or neighborhood could dovetail with national numbers or buck the trend entirely. "There really is no national market," says Sambrotto. "There's a patchwork of regional markets." Never rely solely on one person's advice or opinon. Talk to a handful of professionals, do your own research and listen to your gut instinct.

2. Get your home inspected. "Before I would even call a real estate agent, I'd have my home inspected," says attorney Diana Brodman Summers, author of "How to Buy Your First Home." Some real estateagents advise against spending the money (most basic inspections range from $200 and $400, according to a 2004 survey from the American Society of Home Inspectors), because the buyers will get one anyway prior to closing. Others recommend it, because it gives sellers an early warning on any repairs they might have to make. But in this market, it's better to be proactive, says Summers. "I would rather know what the inspector is going to find and be able to fix it -- and pick who will fix it," she says. Her method also allows you to shop around for the best price instead of perhaps paying an inflated price later on.

3. Shape up before marketing. A buyer's market means you've got more competition. "You want to put your best foot forward," says Eric Tyson, co-author of "House Selling for Dummies." If your home isn't appealing and in good repair, potential buyers won't even stop. Some sellers feel it's OK to skip this step and take less, but if the house is not appealing you may not get the chance to negotiate. "Six weeks before you want to put it on the market is a great time to get it done," says Summers. You don't need to renovate, but make sure everything looks great and works well. There are some things you can do to make your home stand out:

  • New paint. Paint the whole house, if it needs it, or just the trim, shutters and door to freshen up.
  • A clean entry way. Sweep or pressure-wash the front walk and porch. Polish the outdoor metalwork, clean the windows and glass and replace any burnt-out bulbs in outdoor lighting. And, if you can, add planters with flowers.
  • Lush landscaping. Think new mulch, sharp edging, a healthy lawn and beds of flowers.
  • "Maximize your chances of people being excited about your listing when it hits the market," says Tyson.

4. Devise a marketing plan. Do you want to use a real estate agent or would you rather sell it yourself? If you try doing it yourself, have you set a time limit after which you want to enlist the aid of a professional? Selling it yourself can save you the real estate commission (often about 6 percent), which can be an advantage in a tight market. But a buyer's market (or rapidly changing market) is also a good time to have a little professional expertise to price, market and move your property. And don't forget, potential buyers may feel that if there's no agent involved the price should already be 6 percent less. Both the buyer and the seller can't save the same 6 percent.

5. Check into company relocation assistance. Are you moving to take a new job or position? If so, the company might offer some resources to make things easier, says Summers. Some companies will even provide a list of real estate pros who will work with you at a discount. If you're selling in a tight market, every little bit helps. Best source: call your human resources department.

6. Interview real estate agents. If you're interested in using an agent, interview several early on about listing your home, says Tyson. "Ask them for their advice," he says. "That's a good way to select an agent." What would they highlight about your home? What would they change before it goes on the market?

Ask to see an activity list -- a list of all the buyers and sellers they've represented, the areas of town and the price ranges. You don't want private details, says Tyson. But you want to see if they've worked in your neighborhood, in your price range and if they have a track record of successful sales.

How old are the comparable sales (often called "comps") they are showing you? A few years ago, you could study comps that were 6 months or a year old. This year, because many markets are changing, you want neighborhood comps that are no more than two to three months old, says Summers.

And find out how long each has been a professional. Experience counts. "If you're going to pay 5 to 6 percent, you might as well get the best your money can get," says Tyson.

7. Set a price. The rules are different in soft markets. "You don't overprice your house 20 percent to leave wiggle room for negotiating," says Tyson. While that kind of strategy might never be a good idea, it can really backfire in 2007. If your property is overpriced 20 percent, the buyer's agent "may not even show it to them," he says. Again, it's not a matter of being willing to negotiate. If your price is too high potential, buyers may not even look at it. And they may very well see a negative message in such a high price. "Those who overprice their homes in this market are wasting everyone's time," he says.

If you're not using an agent, get your own comps -- from the local paper, sites like Zillow.com and Realtor.com to see how similar houses in the area are priced. Also find out which paper in your area publishes notices when properties are sold -- sometimes it's the local daily or legal paper. Tracking those is a good way of tracking actual sales prices, as opposed to asking prices.

Then set a realistic figure. Your goal: to maximize the chances that the perfect buyer will actually see it, Tyson says.

To get an idea of what's going on now, you want recent comps. But you may also want to look at comparables from the last six months. "You will see trends," says Patricia Fitzgerald, broker/owner of Coastal Properties in Jupiter, Fla. "You also need to look at what is in the market" in that area, she says. Are properties moving? Are prices holding steady or are sellers dropping prices?

Pricing is strategy. And much of it comes down to just how motivated you are to sell -- or how quickly you have to leave.

If you have to pad the price, it's "an art, not an exact science," Tyson says. "Five to 10 percent is one thing. Fifteen to 20 percent and you have a problem."

Two more points to consider:

  • Modern technology. Agents and buyers are often using computers to search for properties. If you want to sell yours for around $400,000, consider listing it at $399,999, rather than $400,500. That way, a computer search of anything between $350,000 and $400,000 will include your listing.
  • Commissions aren't add-ons. Don't add the real estate commission to the value of the home to come up with your asking price, says Tyson. If you use an agent, the fee comes out of your share of the profits. Otherwise, "you're going to get penalized for overpricing your house," he says. Instead: try negotiating your commission with the agent. When the recent seller's market was in full swing it was easy to get agents to list your property for as low as 4 percent (split with a co-broker). They knew the property would sell in days or weeks and their marketing costs would be low. Now it's reversed. Agents are commonly looking at four to six months to sell a property and so their marketing expenses are now running higher than normal. This makes them hesitant to offer any discounts.

Beware of hidden financing costs. Not all financing is the same from a seller's point of view. With some types of financing, like FHA and VA home loans, the seller pays the points on the loan, says Summers. Understand the different types and what will be required of you as a seller, because that could affect how much you net in a sale.

8. Understand your price. While you don't want to undervalue your house, many sellers today won't make as much as neighbors who sold last year, says Summers. If you have your heart set on a certain amount, and find out that houses aren't selling for that, you may "have to change your mind and sit on the house," she says.

9. Get rid of the junk. "This year it's more important because buyers are going to be more fussy," says Summers. "Buyers are going to come in with an attitude." Throw things out, ship them early or rent a storage locker. But clear out that clutter. Buyers look for space and light. To show it off, you need to be able to tour a group comfortably through the house, as well as actually walk into those "walk-in" closets.

10. Stay on top of the market. "You must be aware of market changes," says Summers, which is one reason she recommends using an agent. Stay on top of what is happening with mortgages and finance rates, keep looking at comps and, "see trends before they happen," she says. "The real estate market is still in a time of correction. You have to be so careful with both buying and selling."


source: www.bankrate.com



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